Most of us have been through it, in spades. We have our plan to make money on the Internet. We are working along on it, then something new/different catches our eye and we get distracted.
One IM friend called it the NNSO syndrome; Next New Shiny Object. It’s hard to avoid getting caught up in that cycle.
Marketers make a persuasive case for their particular NNSO, why it’s going to be the latest and greatest. They point out that THIS NNSO will put you light-years ahead of the competition; those that don’t get on board now will be left in the dust, etc., etc.
After a few days or weeks you look back and realize that you have spent more time exploring new approaches than you have in making anything actually WORK for you.
And your HD has bunches of free data you have eagerly downloaded and have not yet found the time to read/listen to/watch.
In that regard, there is a huge difference between acquisition and consumption…
Acquisition is easy; consumption is harder; effective utilization is harder still.
It takes a lot more time to read an eBook than it takes to download it! It takes still more time to absorb what it teaches and apply it.
We’ve all been there, right?
So how do you deal with it? How do you manage this type of Internet Overload?
The answers are to be found in three words: Priority, Focus and Discipline.
There is an old Chinese saying to the effect of, “A man who chases two rabbits will catch neither.”
The same is true in Internet Marketing.
First, make your plan. Then, every day you set your priorities for that day; what do you need to get done next in order to accomplish your plan.
Second, focus on doing the things most needful in order for you to accomplish your plan. All else are “busy-work” distractions. FOCUS.
Third, concentrate, don’t waiver. Find, cultivate and maintain the personal discipline you need to stay on track, to work your plan. Tell yourself that when you get to the initial finish of your plan, THEN you will look around, read those eBooks, etc.
When you catch yourself going off course, grab yourself by the scruff of the neck and haul yourself back to doing the things that are necessary to carry out your plan.
Remember that one plan completed is worth 10-20 in process. Sure there will be other opportunities other NNSO’s out there. They won’t put any money in your pocket. They could use up your valuable time. Visualize how happy you will be when you receive the first actual money that your plan will bring you. Concentrate on making that happen.
Become aware of how you are actually using your time. Use this test:
Is what I am working on know contributing directly to completing my plan to put money in my pocket? If it is, do it.
If not, ask yourself why are you doing it? Why are you wasting your time? Do you want to make money or not? Focus.
Think of those NNSO’s as Sirens attracting you to put your boat on the rocks. Don’t let them. Stay on point.
At the end of each day, ask yourself, “What did I accomplish to forward my plan today?” You’ll have good days and bad. When you have good days, congratulate yourself. When you have bad days, resolve to do better, starting tomorrow morning.
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